Avon Marina

Industry: Hospitality and marine services

Services provided: Full WiFi audit, internet supply, networking and WiFi installation, guest WiFi hotspot with data capture

The challenge

Avon Marina is a prestigious marina in Christchurch, Dorset, with over 100 berths serving leisure boaters and liveaboards. The management team knew that reliable internet is no longer a luxury. Berth-holders and visitors expect it.

There was little connectivity across the marina, and berth-holders were frustrated by poor signal or no internet at all. Weak 4G and 5G coverage in the area made a full WiFi service essential. To improve customer satisfaction and stay ahead of competitors, Avon Marina needed a robust, future-proof solution that could:

Provide fast, seamless WiFi across the whole marina, including on-land facilities and all 100+ berths (around 21,000 m2).

Deliver a secure, managed network for berth-holders, casual guests and cafe customers.

Capture guest data to support marketing.

They also needed a partner who understood marine environments, with large open areas and exposure to the elements, and who had real hospitality experience.

The Fusion Telecoms solution

We took a personal, agile approach from day one. The project started with a full on-site WiFi audit. Our site survey mapped the network infrastructure, found signal blackspots and accounted for the obstacles boats and water create.

Based on the findings, we designed and installed a bespoke solution:

Full WiFi audit and bespoke design: weather-resistant access points placed across the marina for strong, consistent signal at every berth.

Internet supply: a reliable, monitored connection dedicated to berth-holders and guests.

Point-to-point wireless link: running cable to the far end of the peninsula was not practical, so we installed a high-capacity 60GHz wireless link to carry fast connectivity to the most remote berths.

Guest WiFi hotspot: a secure, managed hotspot with two access tiers, one for permanent berth-holders and one for casual guests, giving controlled access and fair usage.

Guest data capture: the login page captures guest details, giving Avon Marina a new way to build its marketing database and stay in touch with visitors.

The results

The project transformed connectivity and customer experience at Avon Marina.

Happier customers: berth-holders now get reliable internet on board, with far fewer complaints and more positive feedback.

Smoother operations: better connectivity supports on-site operations and gives the marina a modern amenity that attracts and keeps long-term customers.

A marketing asset: data capture gives the marina a direct line to its visitors, helping build community and repeat business.

A word from the client

"Working with Fusion Telecoms was a breath of fresh air. They understood our specific needs from the start and didn't try to force a generic solution on us. The personal service and attention to detail from their team were second to none. Our berth-holders are thrilled with the new WiFi, and we now have a system that not only works flawlessly but also helps us grow our business."

Steve Clarke, Avon Marina

Common questions

Why did the marina need full WiFi rather than relying on mobile data?

Our site survey confirmed that 4G and 5G coverage was poor or non-existent in many parts of the marina. A full WiFi installation was the only way to give every berth-holder and visitor reliable, fast connectivity.

What is a 60GHz point-to-point link?

It is a high-capacity wireless link that carries data at very high speeds over short to medium distances. It extended the network to the end of the peninsula, where running a physical cable would have been difficult and expensive.

How does guest WiFi data capture help?

As well as providing an essential amenity, the guest WiFi collects visitor details at login. Avon Marina can use this to build a marketing database, send targeted offers and build a stronger customer community.

Facing similar connectivity challenges?

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